Grill Logic launch their Grill Gloves on Amazon.com
(I-BusinessNews.Com, January 23, 2015 ) Carson, California -- Grill gloves and BBQ gloves can now be purchased from Amazon.com – a site that has the complete trust of consumers who not only leave their reviews for other users to refer to, but has also been shown the green light to use customer data to provide better offers.
Harris Interactive recently conducted a research study according to which consumers have revealed that they are much more comfortable with the global e-commerce giants than any other platform for the purchase of products online. A representative from Grill Logic, an online retailer of grill gloves and BBQ Gloves who have their own website and sell on Amazon.com said the company was excited by the news. Grill Logic confirmed that after experimentation the company has found it easier to sell their grill gloves on Amazon, rather than Facebook directly. Consumers have also said that they are okay with Amazon's use of their purchase history with regards to targeting their offers, twice as much as they are with Facebook's use of their profile data for the same purpose.
The report shows that 66 percent of the respondents (who already know that data is generally used by platforms for targeting reasons), said that Amazon's use of their purchasing behavioural patterns to provide offers was quite acceptable. Around 41 percent said that Google's leveraging of data for pitching offers was good, while only 33 percent accept Facebook's relevant tactics for ad targeting.
2,262 consumers were under the microscope in February when Harris Interactive conducted the research which was commissioned by Placecast – a marketing technology company.
Alistair Goodman, the chief executive of Placecast said that Facebook is having some difficulty in convincing consumers that their personal information was being used as an exchange for the site, which is free to use. Amazon, on the other hand, is an organization that is only a few years older than the social network, but they have developed methods that make consumers not only understand, but also accept the advantages of providing their data for the services they receive. In total, 51 percent of the respondents aged between 18 and 34 said that they were okay with companies using location-based data to tailor offers for them.
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