(I-BusinessNews.Com, January 29, 2015 ) Detroit, Michigan – Getting the nuts and bolts of search engine optimization can be tricky, confusing and very complicated. There are a lot of angles that need to be addressed and Google is notorious for constantly changing their algorithm on a fairly consistent basis. The latest Panda and Penguin updates have left a lot of real estate business owners clamoring for new answers and solutions. Many of them are reliant on pre-fabricated IDX websites that are going to fall victim to a lot of the new changes imposed by Google such as the its interest in mobile sites.
Real estate agents have a few options and they can create their own sites from scratch. They can also get sites with limited programming options such as websites.com and Wix. These sites will not allow the end user to do any heavy optimization or include micro data code, Google+ scripts, or Facebook Open Graph code. Navigating through the tricky world of search engine optimization for the novice can be overwhelming. Ted Cantu and Hot Metro Finds are bringing search engine marketing strategies to the real estate market through a series of online presentations, live workshops and downloadable media.
There is no charge for this amazing set of services. The schedule will be a series of social media posts and instructions available on LinkedIn, Active Rain, Facebook, Twitter, Pintrest, Youtube and other platforms. There are plans to have a mid week summary podcast and also another podcast for the end of the week wrap up show. There will be a customized paid version of these strategies for sale. They will include a step by step progression on how to take a website campaign and rank it on Google, Yahoo and Bing.
The plan is to get business owners into two weekly workshops based in Novi, and in Troy. In addition to the online tutorials, workshops and lessons there will be a mid-week report and a weekend wrap up video show. This gives the readers a chance to send in questions and have them answered. This program takes the walls down and some of the mystery out of the social media and search engine process and might even save Michigan companies.
About Hot Metro Finds: Hot Metro Finds is an online magazine that covers arts, music and entertainment. The business component of the program is dedicated to offering free workshops relating to social media and search engine marketing strategies.
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