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    Mobile Website Optimization - Do You Really Need It?



    (I-BusinessNews.Com, February 07, 2015 ) West Palm Beach, Florida – Is it really that important? Why would I want to optimize for mobile users? While it isn’t really anything knew, and we could foresee this time coming for years, mobile searches actually do occur more than desktop searches. This is simply due to the fact that more people are using mobile devices, and have these devices with them nearly all the time.

    In fact, in 2008, an analyst at Kleiner Perkins Caufield Byers, Mary Meeker, who reviews technology trends, predicted that “mobile will overtake fixed internet access by 2014.” Well, here we are in 2015, and guess what? She was completely correct.

    As Google has known about this for quite some time, it has prepared for the increased use of mobile websites, as a result, has created special tools to help users fix issues that may arise. These issues can be found in Google Webmaster Tools and Google PageSpeed. In Webmaster Tools, warnings may appear in red, and read “Fix mobile usability issues found on {your URL}.

    A few areas of concern may include:

    Content Not Sized to Viewpoint - This is simply a code telling the website server how the site should be displayed based on what device the user accessing the site is using.

    Small Font Size - While many websites are created for desktop and laptop computers, the font size may be too small to read on mobile devices, so if you’re getting this message, it is best to increase the font size.

    Touch Elements Too Close - This indicates that links on your website are placed too closely making it difficult for users to click on the correct link while using different devices.

    Viewport Not Configured - This refers to responsive website, as some of them are not configured to display on different sized devices automatically. This feature allows users to zoom by using their fingertips on their device.

    In order to make sure your website is mobile search friendly; you can use Google Webmaster Tools, along with Google PageSpeed tools to assist in optimizing your website for both mobile and desktop use. For further assistance with your mobile website optimization, visit us at today!

    About Cannonball Advertising Firm

    Cannonball Advertising Firm is a full service internet marketing and web design agency in Lake Worth, Florida. They provide services to all industries across the United States, and beyond, including search engine optimization, pay per click advertising, web design, email marketing, Google product management, and much more. Their primary goal is to bring customers the latest and greatest internet marketing features, and use their proven website structure to get the maximum results for each client.

    Cannonball Advertising Firm

    Matthew A. Meyers

    (561) 891-1096

    Source: EmailWire.Com


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