(I-BusinessNews.Com, March 08, 2015 ) Littleton, CO -- If the average American parent were asked to name three vitamin supplement brands, they could likely do it in seconds. They could even outline their company preference and how it makes them feel, perhaps paired with concerns about their current brand being too chalky and artificial tasting.
Such is the power of the big name brands within the health and wellness industry. The top three companies know that brand identity, but what some industry experts call "enduring involvement," is crucial in generating repeat business. Church & Dwight (VitaFusion) spent nearly $400 million on marketing and advertising in its full fiscal 2013; 12.5% of total revenue.
Ultimately though, a steady and generous cash flow justify the grand budgets. The health and wellness industry is huge, to the tune of several billion dollars. Market research firm IBISWorld estimates that vitamin and supplement products generated $18 billion in worldwide incremental retail value. Its annual growth from 2009-2014 saw an increase of 7.4%. The vitamin and supplement manufacturing industry is still in the growing stage of its life cycle, contributing a substantial value to the overall economy. Over the 10 years to 2019, IBISWorld forecasts the industry's value-added to grow at an average annual rate of 6.9%.
While players like Flintstone's and VitaFusion dominate the market, young startups like Wellness Nutraceuticals are finding ways to innovate and capitalize on burgeoning global demand. In order to differentiate itself from well-established corporate giants, Wellness Nutraceuticals aims to promote its all natural, pure ingredients and state-of-the-art processes. Beyond that, the start up wants to create a happy and healthy mindset that extends beyond supplement products.
Yet, those ambitions stem from a singular product that Wellness Nutraceuticals founder Ms. Aimée O'Brien sees as the foundation in her dreams to create a healthier multivitamin for children. She introduced WellKids Multi + Vitamin D children's chewable multivitamin in early February, 2014. It is designed to replace taking multiple supplements, as it is an all-in-one multivitamin. Instead of having to take a basic multivitamin, a vitamin D supplement and B vitamins, WellKids Multi + Vitamin D has the RDI of all these essential nutrients. To top it off, these multivitamins contain no harsh preservatives, and no chemical fillers like the competition.
Ms. O'Brien is confident the product will succeed. Sales have already increased by 75% in the past month, growth she attributes to the product's effectiveness and inclusion of natural ingredients. Particularly, the supplement includes all natural colors derived from annatto (a known antioxidant), turmeric and elderberry juice (contains powerful anti-inflammatory and healing properties).
It is innovations like these that give the company flexibility. Ms. O'Brien believes that her start up's ability to quickly create product innovations like the all natural children's multivitamin gummies gives Wellness Nutraceuticals its competitive advantage over the mainstream supplement firms. Moreover, her ability to oversee almost all parts of the manufacturing process ensures that the company remains committed to protecting the quality of the product.
A happy and healthy lifestyle is what Ms. O'Brien ultimately wants to create with Wellness Nutraceuticals. While larger companies are perceived to be impersonal producers of goods and products, Wellness Nutraceuticals aims to be a shoulder to lean on when the stresses and demands of modern day life and healthy lifestyle are being created. Whether it's promoting healthy food habits or a balanced diet, Wellness Nutraceuticals would be a place to gain tips and tricks for busy adults to help their children reach their greatest potential.
About Wellness Nutraceuticals
Wellness Nutraceuticals is a vitamin and supplement company that focuses on high quality, premium ingredients to keep families happy and healthy. All products are produced in an FDA and GMP certified state of the art facility in the USA.
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