HVAC stands for heating, ventilation, and air conditioning, but most people know Tellis as a heating and cooling repair, maintenance, and installation guy.
He worked at ABC Warehouse in retail management before starting up his own business. Even with that background, he was not prepared to own a business servicing furnaces, boilers, duct work, and air conditioners.
He said, “(Getting to know your business thoroughly is) what I encourage anyone to do is know your industry from A to Z, because you don’t know the cycles of (that particular) business. You can be hurt, seriously!”
When asked about how he built his clientele in the beginning phase of his business versus what he does today, he responded that when he started, he used telemarketers in the mornings and afternoons. Today, he relies almost exclusively on referrals.
Tellis said, “Today basically is mouth-to-mouth, and you can’t beat mouth-to-mouth (advertising). It’s the best thing out there to have customers that are pre-sold by people that they know….They that person (perceives you) as the right person for that job, based upon that recommendation.”
He also gave tips about how he gets his referrals and things would do differently if he were to restart his business today.
About Chris Tellis: Besides being a music producer, Chris Tellis owns a heating and cooling (HVAC) company, and it has been running for nineteen (19) years. Based in Southfield, just outside of Detroit, he services parts of Wayne, Oakland, and Macomb Counties, including the City of Detroit. He takes pride from earning so man service referrals over the years. For more information about Chris Tellis or how he might be able to help you with your heating or cooling service needs, call (313) 461-3369.
About The Ultimate Analyst: The Ultimate Analyst is marketing and data analysis company that helps promote businesses nationwide. Its marketing director Chris Wechner educates people about business and marketing with its blog and by running an online marketing club in Detroit. To learn more about how The Ultimate Analyst promotes businesses, visit http://www.TheUltimateAnalyst.com or call (248) 905-1290.
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