(I-BusinessNews.Com, August 30, 2015 ) Traverse City, MI -- Mr. Donart Nummer today announced the release of his latest video series about Marketing Automation; An Executive Overview of Marketing Automation. As indicated by the title, the series is directed at an executive level-audience. It covers many relevant topics each from a summary perspective.
The course is currently available without cost to email subscribers at The School of Marketing Automation's website. (marketingautomationschool.com)
Donart described the course as survey of relevant topics. Specifically he said; "I developed this course primarily to enable executives and business owners to gain familiarity with Marketing Automation without overwhelming them with implementation detail. We cover many topics but avoid confusing intricacies. We are especially careful to steer clear of overly technical discussions."
A few of the topics covered in the course are:
- Email followup strategies
- Automated content engagement follow-up
- Automated advertising
- Lead scoring
- Telemarketing integration
- Direct-mail integration
- Behavioral tracking
The series is expected to generate significant interest as the subject of Marketing Automation has been steadily gaining currency over the past few years. The effectiveness of Marketing Automation is evidenced by the following statistic from The Lenskold and Pedowitz Groups: '63% of companies that are outgrowing their competitors use marketing automation." (2013 Lead Generation Marketing Effectiveness Study, Nov 2013)
The foregoing statistic is nearly two years old so it is reasonable to assume the quoted figure of 63% is likely much greater now. Mr. Nummer commented on this likelihood: "I would say that it is not a question of whether a business that is succeeding online is using Marketing Automation but rather, just how sophisticated are their implementations?"
Another compelling Marketing Automation statistic from the same study is; "78% of successful marketers cite marketing automation systems as most responsible for improving revenue contribution. (The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study, Nov 2013)
Forrester Research also released some significant findings regarding Marketing Automation's value: "58% of top-performing companies (defined as those where marketing contributes more than half of the sales pipeline), have adopted marketing automation." (Forrester Research, Gauging Your Progress and Success, Dec 2013)
Also from Forrester: 'B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%". (Forrester Research, The Forrester Wave(TM): Lead-To-Revenue Management Platform Vendors, Q1 2014, Jan 2014)
The School of Marketing Automation
The school was founded by Donart Nummer to address a significant need in the market for a Marketing Automation information clearinghouse. Mr. Nummer in his consulting practice has observed desperate definitions and explanations for the various components of this complex subject. Mr. Nummer explained his observation: "Without an impartial organization like the School of Marketing Automation, the vendor community is forced to vie for definitional dominance. This leaves the buyers in the unproductive position of having to try to reconcile competing assertions."
Nummer further stated: "Perhaps the most important mission of the school is to create a common ground of definition, expectation and understanding where executives, marketers and vendors are able to find a meeting of minds."
About The School of Marketing Automation:
The School of Marketing Automation is a educational organization focusing solely on the subject of Marketing Automation. The school was founded by Donart Nummer a prominent MArketing Automation practitioner.
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