(I-BusinessNews.Com, September 20, 2015 ) Los Angeles, California -- Recently, more and more marketers are relying on content marketing to attract and retain customers. According to Content Marketing Institute, smart marketers understand that traditional marketing is becoming less and less effective by the minute and that there's a new and better way to market their product.
But, what is content marketing?
Content marketing is the new art of communicating with customers. This marketing strategy attracts and retains customers by consistently creating relevant, valuable and free content to keep, change or enhance consumer behavior.
The purpose of content marketing is to convert prospects into consumers and consumers into repeat buyers. With the use of valuable content, businesses communicate with their customers or prospects without directly selling their products. In other words, they are delivering information that makes their buyers more intelligent.
The content shared is normally closely related to what is being sold. Through this free information a company educates its prospects so that they will begin to know, like and trust the company enough to eventually do business with that company. There are plenty of companies who use content marketing to increase their business.
One example of companies that offer valuable information and tips to their clients on their website is AFPCYCLING.COM. The company has recently added a new blog section to their website that will provide tips on bike maintenance.
Their latest blog post for example talks about the importance of bike tire maintenance. The aim of the company is to educate people about things such as tire inflation and a bike riders' safety. They also provide valuable information about how much air to put on different kinds of bikes and the weight factors that affects tire maintenance.
AFP CYCLING is passionate about cycling. Their team works hard to ensure that their product quality reflects this passion. Specializing in bicycle products such as their new bike pump, the company not only provides products but prides itself on being a valuable source of information to the cycling community.
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