(I-BusinessNews.Com, September 01, 2012 ) Weston-Super-Mare, North Somerset -- Changes are upon the world of the internet and search engines, yet again. Earlier this year Google unveiled its new Penguin algorithm, which is another way to fight search engine spam. Unlike the Panda algorithm, the Penguin has set its focus on offsite SEO. Some are heralding the changes as a new dawn for the world of SEO.
For SEO service provider Jack Britton, of LogicalJack SEO, the changes in the Google algorithm are actually beneficial for his clients, most of which are small business owners.
“We focus on high quality optimization,” said Britton. “We don’t use spam techniques, so when we see changes like this taking place, we’re actually glad, because like with the Panda changes, our clients see a real benefit from these spam-fighting techniques being used by Google.”
“With all of the changes that are constantly taking place in the world of SEO, it’s not just about link building and keyword density anymore,” said Britton. “There’s a lot more to it, and a Google webmaster has to have a real understanding of what SEO means in the changing environment. That’s why we have a lot of small businesses coming to us. They can’t keep up with all the changes, or while they may know a little something about SEO, they don’t really understand how to apply it to make it effective, so that’s where we come in. It’s up to us to remain abreast of changes and create the best small business SEO services for our clients.”
The new Penguin algorithm has meant big problems for a lot of websites’ offsite strategies that have been in place for quite some time. Many sites, until now, have employed the use of high quantity, low-quality links, despite Google’s long-standing advice to sites that their content follow the “Google Webmaster Guidelines.”
“After working on large budget search engine optimisation in Somerset, we have learnt from experience what methods and techniques work well for our clients,” said Britton. “With the ever changing nature of search engines, it can be a struggle when trying to rank your company for competitive search phrases in your sector. Our experience has allowed us to gain many industry specific techniques and resources which allow us to achieve these results for our small business SEO clients.”
About LogicalJack SEO
LogicalJack SEO is different from other companies of its kind in that they don’t cold call or have any dedicated outbound marketing teams. Their SEO packages are bespoke priced, so that clients get realistic service and realistic prices. The company offers full service for optimisation which includes research, analysis, actioning the changes and monthly reporting. Their team members attended InternetWorld 2012 and will be attending BrightonSEO conference later this year.
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